Email Deliverability Guide part 2 探谋TMO.pdfVIP

Email Deliverability Guide (part2) TMO GROUP 探谋网络科技（上海）有限公司 SECTION4: Authentication: Secure Your Identity and Make the World Safer Email authentication has a proven track record but a surprisingly high percentage of businesses still haven’t implemented it. Authentication is an “ID check” for your mail streams: it validates that the email is actually from you (and not some spammer impersonating you). Authenticating your mail streams does not ensure your email will be delivered but it helps ISPs to further differentiate your business from spammers and other illegitimate senders. As fraudulent “phish” emails and other deceptive practices endanger consumers and businesses, authenticating your email is one positive step you can take today to make the [email] world a better place. Strong reputation metrics combined with properly implemented authentication can significantly improve your chances of reaching the inbox. If you’re sending transactional email, it’s even more important since your customers are expecting and anticipating those messages. How does authentication work? How do I get started? There are three accepted methods of authentication: Sender Policy Framework (SPF), Sender ID and Domain Keys identified Mail (DKIM). The best practice is to implement all three methods, especially if you have high-volume transactional email streams. Here’s what you need to do to get started: Step 1: Get details on the various types of authentication – implementing all three standards is the best practice. You can find detailed information on the following websites: DKIM: http: // www. / Sender ID: http :// www.microsoft .com/senderid SPF: http: // Step 2: Take stock of all systems that send your mail. Identify all machines that send mail for your company. Next, determine the IP addresses (if you’re planning to use SPF or Sender ID) and sending domains used.