Language Features of Advertising英语论文.docVIP

Language Features of Advertising Abstract: American Marketing Association (AMA) defines advertising as “the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.” Today, with the development of the technology and the diversity of the mass media, advertising has influenced us pervasively in our daily life.In this passage,the author will show the language features used in advertising from the following aspects: English Morphology in Advertising