品牌笼统更新――让芳华永驻治理（国外英文资料）.docVIP

品牌形象更新――让青春永驻管理（国外英文资料） Brand image is like human face, necessary facial activation, can make the brand new and dynamic. In 2003, for example, Coca-Cola enabled Hong Kong famous designer Alan chan dominated new streamlined Chinese fonts, have changed since the late 70 s in the domestic use of rigid forms gradually, which have made Coca-Cola bursts with contemporary and youthful vitality. Brand name update Brand name should follow the good reading, good, good, good sense, good communication achieved principle, but if the brand first named thoughtless, or due to market changes, now find the connotation of the brand name has not been able very good interpretation of the brand, so it is necessary to update. On February 1, 2010, the Japanese truck company nissan chai, owned by Volvo, was renamed UD truck. In line with the companys name change, the nissan brand is changing to the UD truck and will launch a new corporate identity. What the UD stands for is the maximum reliability. Lenovo original English name is Legend (Legend), in the 21st century, lenovo established a high-tech lenovo, lenovo service, internationalization of the strategic objectives. Internationalization is the development direction of lenovo established, lenovo to internationalization, must first have a unobstructed in the world, popular name in English, but just the English name has been registered in many foreign countries. In this kind of situation, on April 28, 2003, Lenovo enabled all the new English name Lenovo, it should be said that a new name well embodies the Lenovo brand connotation, one of the Le is taken from the original Legend, the moral of adhering to the Legend, novo is a Latin roots, on behalf of the innovation, innovation of Lenovo Lenovo was meant to. Starting in the first half of 2002, MOTOROLA launched a new message on various media ads: the MOTO brand new for you. MOTOROLA original English name is MOTOROLA, is to enable the new brand name MOTO, because the MOTOROLA found that con