品牌的改变,要从内到外完成。（国外英文资料）.docVIP

品牌的改变,要从内到外完成。（国外英文资料） Brand change is done from inside to outside. In the summer, the company has changed, and huawei has changed -- these Chinese brands, after years of development, have either changed the Logo design or changed the brand name. Start making adjustments to your brand logo. For the audience, they like already familiar friends, suddenly changed the outfit, their hair styles changed, changed voice, with a more compelling figure stood in front of everyone. Inevitably, the question is: why change? The answer is clearly not just external changes. These actions of internal causes far more abundant than external changes, they change, contains the renewal of the brand concept, commitment to customers, and face the future, face the international market ambitions. The new Logo, the new face, represents the enterprise: huawei, lenovo, unicom In the past few years, several prominent companies have either made a big announcement or quietly quietly changed their Logo. Although the Logo is like a brand, you cant change it at will. But when the enterprise itself or the external consumer has changed, the Logo has to change when it does not have a good responsibility to deliver the core value of the brand. The first thing that changed the Logo was when there was a big change in the marketing strategy of the business, and the Logo changed. One is the transformation of strategy, which makes the Logo change. Second, the development of strategy, the original Logo has certain limitation, therefore needs to make adjustment. On behalf of Intel and kodak of the former, as Intel by a chip makers to smooth the transition of the Taiwanese, kodak from traditional film business as digital image comprehensive transformation of the business, both market will change with its own brand Logo for over 30 years. The latter example is tencent, which changed its Logo at the end of last year and replaced the QQ penguin with a green, yellow and red trail. Because tencent is established by