社会调查电子书(国外英文资料).docVIP

社会调查电子书 First, the overview of social surveys The concept of social investigation 1) existing knowledge: social investigation and social research, social investigation method The name of the social survey On the definition of social investigation In the knowledge system of social investigation The concept of social research and its relationship with social investigation methods 2) definitions and characteristics of social investigation: Social survey (Social Research) : refers to a kind of using the fill in the questionnaire or structured access method, systematically and directly from a sample taken from the overall to collect quantitative data, and based on the statistical analysis of these data to understand the Social phenomena and regularity of Social Research methods. Features: Systemically, with certain structure and procedures; The main use of self-filling questionnaire and structured interview; It is mainly a sampling survey, which is distinguished from general investigation, case investigation, and typical investigation. The requirement is to get information directly from a specific person, from one person to the next. Essentially a quantitative study; Including data collection and analysis of data; The main ways of social research: Second, the function of social investigation 1) describe status 2) explain why 3) to predict trend The type and subject matter of social investigation 1) classification of social investigation: Administrative statistical investigation, Life condition survey, Social investigation, Market research, Opinion polls, Research, 2) the subject of social investigation: The social context of a particular group; The social behavior and activities of a certain population; The opinions and attitudes of a certain group; Fourth, general investigation and sampling investigation 1) the concept and way of a general Population Survey: All the individuals who make up the whole are investigated individually and individually A typical example is a c