国际市场营销分析香港的经济.ppt

。 自1841年香港开埠至今，香港经济已成功经历了两次重要转型：工业化和服务化。1841年至1950年的110年间，香港是以转口贸易为主的自由港，这种单一的以转口贸易为主的经济结构一直延续到朝鲜战争爆发 HONG KONG inflation. The inflation rate in Hong Kong was recorded at 3.60 percent in March of 2013. Inflation Rate in Hong Kong is reported by the Census Statistics Department 产品 Product：  香港纺织品市场总的感觉是，回归自然、追求自然仍然是流行趋势。一、原料在全球重视环保、回归自然的大趋势下，人们普遍追求天然纤维织物。商店货架上摆得最多的是麻、棉、丝、毛等天然纤维及其混纺制品. silk   Advantages location : near to China make the shipment convenience and cheapinternational city ,and high living condition : large market the labor in China is also very cheap. high technology in China good reputation of silk 价格 (Price 渠道 Place languages both English and Chinese are official languages    Business opportunities Business and Professional Services Capital Raising Consumer Products and Retail Creative Industries Education and Training Electronics Energy and Renewables Financial Services Food and Beverage 促销（Promotion）： 买一送一 营销现场气氛 Living conditions the greenest cities in Asia with most of this area being mountainous rock limited land area suitable for building，with the majority of people living in high-rise apartments. covered with parks, woods and shrubs Population  Population Size: At mid-2010, the population of Hong Kong was 7.07 million, including 6.86 million Usual Residents and 0.21 million Mobile Residents. During the period 2006-2010, the population grew at an average annual rate of 0.8 per cent. Geography of Hong Kong Location Pearl River Delta Hong Kong is located in eastern Asia, on the southeast coast of the Peoples Republic of China, facing the South China Sea Main article subtropical and monsoonal with cool dry winters and hot wet summers ： 1.Press: Broadcasting Communications Authority 2.Information Policy 3.Information Services Department4.The department comprises four divisions 5.Local Public Relations DivisionPublic Relations Outside Hong Kong Division7.Government Home Pages on the Internet The Media