M4U1Project 知识点.ppt

Unit 1 Project Developing an ad campaign 1. Unlike a single advertisement, an ad campaign is a planned programme of advertisementsusing various kinds of ads to reach a certain audience. 现在分词短语作定语 Which uses various kinds of ads to reach a certain audience. 相当于定语从句: reach a particular audience… ‘to be seen or be heard by sb.’被看到/听到 Through television and radio we are able to reach a wider audience. reach vt. vi. n. reach vt. 到达；增加到，提升到；实现目标；联系 reach a conclusion； reach a new level They reached us by telephone. reach vi.伸； 伸手 reached (out) for a book The land reach