以企业文明为导向的营销变更计谋（国外英文资料）.docVIP

以企业文化为导向的营销变革战略（国外英文资料） Here let me be clear: on the issue of the marketing strategy change cultural attribute, if from the height of the corporate culture, from the perspective of enterprise culture to explore, there will be a larger field of vision, clear thinking, have a clear direction and goals. In fact, we all know, marketing strategic change is under the situation of economic globalization, enterprises face the international competition, improve the international competitiveness, the development strategy of the internationalization of profound revolution, as Chinas enterprise management theory researchers and management practitioners, we have a responsibility to change innovation service for the enterprise. Because innovation is the benchmark of a countrys innovation strategy. Marketing change culture, strategic management, is how to form to overcome organizational inertia and inert, in view of the continuous business and management of the change meets the needs of international market environment change and development of the enterprise culture idea. Third, through the strategic spirit of marketing change, establish the enterprise thought culture We know that the marketing strategy of speculative philosophy change is attributed to widely applied to various systems of enterprise culture (i.e., different level staffs thought and behavior), it is also a marketing change strategic frontier problems worthy to be discussed; But we also need to see the regulatory issues of marketing changes strategy; It must be built on the basis of adapting to the needs of the market environment; The strategy of marketing change begins with the use of strategies and means to overcome competitors and use different marketing systems. The marketing change strategy aims to win the market and win customers. But it must pay attention to the business ethics and the integrity of the enterprise, the proper distinction between the strategy and the nature of the scheme. In the field of the