做品牌老是效仿 丧掉的是市场机会（国外英文资料）.docVIP

做品牌总是效仿 丧失的是市场机会（国外英文资料） In the 1990s, the state gave a lot of policy to the coastal areas, especially the economic development of these areas. But some companies use local preferential policies to compete unfairly and squeeze legitimate businesses, which also lack brand awareness. In fujian and guangdong, for example, many small and confectionery small businesses compete only for products and ignore the brand. We buy candy in childhood, earn said is a piece of candy, then how much do you make a bag of candy, said some of the local candy production candy now earn is a box of candy, fundamental regardless of bag, the profit is very thin. These small businesses produce tens of thousands of boxes of products a day, and they earn a $12,000 a day in a box of two dollars. The result is a squeeze on state-owned enterprises. Nowadays, the candy bars in the supermarket are mostly made by township enterprises. In fujian and guangdong, there are many such plants. They have a wide range of wholesale channels, no advertising, dont do the brand, directly through the channels of the national market penetration, whether city or county, I have infiltrated all of those who sells the candy. Because of the low cost of promotion, these companies set the price of their products low, creating fierce competition. Once I met the owner of a candy business in dongguan, and he proudly told me that I had driven the sugar industry out of the mainland with a low price strategy. Swire is a very large company in Hong Kong, and half of Coca-Colas operations in China are managed by swire. The company had driven the sugar industry out of the mainland, leaving tai koo on the mainland to sell only sugar in the form of coffee. Remember in the late 1990s, before the Spring Festival, I went to the shopping mall, where there was a lot of candy and lots of brands. Now we go to the supermarket instead of seeing so many varieties and patterns. Why? The price war presses the enterprise not to make money, many