名校案例：企业长大计谋（国外英文资料）.docVIP

名校案例：企业成长战略（国外英文资料） Learning goals Understand the difference between the value innovation logic and traditional strategic logic, learn to apply the logic of value innovation, enterprise products in the market, achieve high growth for the enterprise. To consider 1. Imagine if to forget what I already know everything, including the existing rules, practices and traditional industry, if the enterprise start again how to do it. List the situation of the industry, the customers needs. Consider the following four questions: (1) which of the elements of the industry is supposed to be canceled? (2) what elements should be cut to industry standards? (3) what elements should be promoted to industry standards? (4) what elements have never been provided and should be created by the enterprise? Use the pathfinder - the nomad - the settlers map assessment and planning companys current and future business portfolios. Profitable growth has been a huge challenge for many companies amid the escalating competition. Why do some companies achieve sustained, rapid growth in revenue and profits? After five years of research on these fast-growing companies and their less successful competitors, we found that the answer lies in their own strategic thinking. Problems in the process of strategy formulation, the differences are not managers choose analysis tools or planning mode, but the company for the strategic idea of basic, inner differences. Less successful companies have chosen a traditional approach: their strategic thinking is to lead the competition. , by contrast, high-growth companies dont care about how to overcome or defeat their competitors, they through the use of what we would call a strategy logic of value innovation, strive to make its competition is no longer a competitor. A gold mine in a shrinking industry (case 1: Burbercretz - offers an extraordinary experience Look at burkards, a Belgian company that runs the cinema. From the 1960s through the 1980s, Belgiums film indu