浅析企业好处相干者的中意度目标（国外英文资料）.docVIP

浅析企业利益相关者的满意度指标（国外英文资料） The index of satisfaction of the stakeholders of the enterprise Content abstract: this paper from the aspect of enterprise stakeholders on their satisfaction index is defined, and the degree of satisfaction index reasonable and scientific analysis, to improve stakeholder satisfaction on the basis of seeking the healthy growth of the enterprise. Key words: business growth of stakeholder satisfaction indicators Along with the development of the enterprise external environment (market, transformational technologies, policies, etc.) the increase of the uncertainty of the market competition without BianJieHua and increasing homogeneity phenomenon, which poses challenges to the survival and development of the enterprise. In the process of growth, the enterprise needs to maximize the overall value of the enterprise, while pursuing profit must satisfy the relevant stakeholders. For enterprise stakeholders, mainly refers to the relevant groups related to the enterprise, we think mainly include customers, employees, management, shareholders, creditors, suppliers, distributors, competitors, government, industry association, etc. The definition of satisfaction Satisfaction can be expressed as: the expectation of desires and desires that satisfy this expectation, the stakeholders will be satisfied, more than expected, and will produce loyalty. Instead, failure to meet expectations leads to dissatisfaction. Satisfaction is the degree to which you are satisfied. First of all, in any one stakeholder satisfaction index evaluation, are composed of multiple factors, but the meaning and importance of indicators of a stakeholder is different, so the effect is different, so the it necessary to distinguish the relative importance of each index is evaluated, the next 5 subscales, such as: Not important (1)/less important (2)/general (3)/important (4)/important (5) Its importance can be quantified as follows: N is the number of indices; The rank of m for the relativ