消费者行为学(判断题)（国外英文资料）.docVIP

消费者行为学(判断题)（国外英文资料） Question 1 0, 0, 0 correct Consumer behavior is based on economics, psychology, social psychology, sociology and anthropology. (a) The answer Answer: no Right answer: wrong Question 2 0, 0, 0 correct Consumer life is made up of people acquiring and using consumer goods or services. (a) The answer Answer: no Right answer: wrong Question 3 0, 0, 0 correct Instinct is the basic source and motive of all thoughts and actions. The answer Answer: yes The right answer: yes Question 4 0, 0, 0 correct Motivation is the internal stimulus or driving force () that drives consumers to understand the needs. The answer Answer: yes The right answer: yes Question 5 0, 0, 0 correct The cognitive response is a syllogism, but not a stimulus centered (N) The answer Answer: no Right answer: wrong Question 6 0, 0, 0 correct Automatic processing of unnecessary inputs through repeated training () The answer Answer: yes The right answer: yes Question 7 0, 0, 0 correct Peoples memory systems include short-term memory, long-term memory, and sensory records. (a) The answer Answer: yes The right answer: yes Question 8 0, 0, 0 correct The five letters of E, G, B, D, and F are encoded in the E, G, B, D, and F. The answer Answer: no Right answer: wrong Question 9 0, 0, 0 correct 9, a simple copy of replication refers to learners to model behavior, and observational learning is to obtain information from other peoples actions and their consequences, it may contain imitation, or may not include imitation. (Y) The answer Answer: yes The right answer: yes Question 10 0, 0, 0 correct The process of new products being accepted by consumers usually first goes into the stimulus identification phase and then into the stimulus phase. (a) The answer Answer: no Right answer: wrong Question 11 0, 0, 0 correct The idea of cognitive and behaviorism is the basic idea of learning theory. The answer Answer: yes The right answer: yes Question 12 0, 0, 0 correct Emotions always point to certain thin