河南省文化旅游资源开发swot分析酒敬铎 定稿.doc

郑州科技学院 本科毕业设计（论文） 题 目 河南省文化旅游资源开发SWOT分析 学生姓名 酒敬铎 专业班级 09旅游管理本科二班 学 号 200932056 院 （系 ) 工商管理学院 指导教师 祝坤艳 完成时间 2013年5月15日  河南省文化旅游资源SWOT分析 摘 要 随着经济的发展和科技的进步，旅游业的发展也进入了新的阶段，文化旅游已成为21世纪旅游业发展的新潮流。河南省拥有十分丰富的文化旅游资源，在文化旅游开发中具有得天独厚的优势，近年来，随着中部崛起的号角的吹响，在全国旅游业飞速发展的同时，河南旅游业也得到了快速发展，但同时我们也看到河南旅游业面临着各种挑战，并存在着很多发展困境。本论文在研究文化旅游开发理论的基础上，对河南省文化旅游资源进行分类和评价，结合河南省文化旅游开发的实际情况，运用SWOT分析的方法，从自身的优势、劣势和外部面临的机遇、挑战四个方面系统的分析了实际存在的问题，为其文化旅游的开发提供借鉴。 关键词：河南省；文化旅游；资源开发；SWOT分析 SWOT analysis of cultural tourism resources in Henan Province ABSTRACT With economic development and the advancement of technology, the development of the tourism industry has also entered a new stage, cultural tourism has become a new trend of tourism development in the 21st century. Henan Province has a very rich cultural tourism resources, has a unique advantage in the development of cultural tourism in recent years, with the rise of the central horn sounded, the rapid development of the national tourism industry, the tourism industry in Henan has also been a rapid development but at the same time we have also seen Henan tourism industry is facing a variety of challenges, and there is a lot of development difficulties. In this thesis, the theory on the basis of the study of cultural tourism development, cultural tourism resources in Henan Province, classification and evaluation, combined with the actual situation of the Henan Provincial Cultural Tourism Development, the use of SWOT analysis method, from their own strengths, weaknesses and external facing opportunities challenges four aspects of system analysis of the actual existence of the problem and pr