传播心理学(国外英文资料).docVIP

传播心理学(国外英文资料) Radio or fill in the blanks: 1, repel consciousness, and advocate behavior as the object of study of Psychology 2, operating conditioned reflex: Skinner divides behavior into two categories, one is response behavior, the other is caused by known stimuli, the other is operational behavior, which is the response of the organism itself. 3, strengthen the theory: the process intensification of fabric reinforced a behavior, strengthening is any stimulus reaction increase the possibility of positive reinforcement is a reinforcement to strengthen the response, negative reinforcement is a stimulant to remove make learners hate 4. Observe learning and its process: an individual learns complex behavioral responses by observing the behavior and outcomes of others. Observational learning is primarily a cognitive activity 5, the subconscious theory: A. subconscious in all human spiritual activities in the main position, to some extent, determines the development of human beings. B. pre consciousness is the experience that can be recalled from unconsciousness, between consciousness and subconsciousness. B. the subconscious mind is an experience that simply cannot enter or is difficult to enter into consciousness, including primitive instincts, impulses, and desires. Although the unconscious psychology of the C. is not perceived by the people, it dominates the life of man 6. Instinct: A.s early theories: sexual instincts, self instincts. B. later theory: the instinct of life, the instinct of death. 7, personality theory: A. ID is the most primitive, innate, subconscious structure in personality, consisting of innate instincts and desires, completely irrational. B. is part of the personality structure of self differentiation in contact with the real ID of the self, in essence is attached to the self is rational, can choose the appropriate objects and ways to meet my instinct. The C. superego urges self strengthening, control, guidance, instinct, and behavior that conf