第二章 推销环境(国外英文资料).docVIP

第二章 推销环境(国外英文资料) Hunan safety technology, Career Academy preparation paper Class City 1001 class No. Four course teach case teaching time February 20th week One Place 3-103 Subject content The second chapter: marketing environment, Section 1, marketing environment overview, second section macro environment instructional objective Understand the concept of sales environment and its impact on sales activities, understand the classification of sales environment, grasp and analyze the content of macro environment. teaching method Lecture method, case method and discussion method A key The content of the macro environment difficulty Analysis of macro environment Ability training Ability to analyze the macro environment Class type New Lesson AIDS task Review and review: Sales and marketing, sales, marketing, three elements The second chapter: sales environment Cited example 1: Silver haired world, unlimited business opportunities Case 2: 90s of last century, a machinery company in Guilin city of Guangxi products in the domestic market sales difficulties, finally signed a Thailand exported $5 million in order to work overtime to send the goods out. The payment has not yet recovered, it resulted in an economic crisis in Southeast Asia, almost failure and losses. Cited example 3: In 1973, with a great reputation of Kfc Corporation to enter the Hongkong market smug, come swaggeringly. At a news conference, the president of the Kfc Corporation boasted that he would open 50 to 60 branches in Hongkong. When KFC first introduced its chicken in Hongkong, it cooperated with a huge publicity campaign. TV advertisements quickly attract the attention of consumers. With great publicity and unique cooking methods and recipes, customers are happy to taste it. Moreover, Hongkong rarely tasted the so-called American fast food before the chickens entered Hongkong. It looks like KFC has a bright future in Hongkong. But KFC didnt have much time in Hongkong. In September 1974, Kfc Corporation