市场调研问卷(国外英文资料).docVIP

市场调研问卷(国外英文资料) Beijing norland business consulting co., LTD. marketing@ Market research questionnaire survey questionnaire design is a common method in market research, it is through the designed questionnaire, directly to a way of making investigations among units or individuals. Because it has a simple, popular, objective and true, quick feedback, the secrecy good wait for a characteristic, has been more and more enterprise (company), market research and consulting institutions and so on. How to through the questionnaire survey activities to obtain accurate, comprehensive and valuable and conform to the requirements of the data, will is the key to design a high quality of the questionnaire. However, the questionnaire design requires very high skill, it is a science, is also an art. Lack of theory and experience often cannot design a perfect questionnaire, so that the survey to collect accurate and comprehensive information, cant correctly analyze and illustrate the change of the market. In this case, I will make a generalization of the errors in the survey design, and put forward the corresponding countermeasures, which I hope will help you. The problem definition is inaccurate A problem for each respondent should represent the same topic, only one explanation. The definition of ambiguity creates a lot of ambiguity, making it difficult for the respondent to do so. For example, which brand of shampoo do you use? The problem on the surface has a clear theme, vague, but careful analysis found that many places if the respondents used more than one brand of shampoo, then he might have four different understanding or answer, (1) answer the most like to use shampoo brand (2) answer the most commonly used shampoo brand (but is not necessarily the most like to use most often, affected by the ability to pay, for example) (3) answer recently in shampoo brand (4) answer at the moment the first think of shampoo brand; Also, it is not clear when it is used: last time? Last wee