花费者行动学题+谜底(国外英文资料).docVIP

消费者行为学题+答案(国外英文资料) Consumer behavior review consumers Narrow sense: refers to individuals and households that purchase, consume, or use a variety of consumer goods or services. Generalized: refers to individuals or organizations that purchase and use various products and services. Consumer behavior: the consumer to obtain, use and disposal of consumer goods or services of all kinds of action, including prior to the decision-making process of these actions and decisions. The consumer role Advocate, influencer, decision maker, buyer, user Factors that affect the consumer decision-making process