周大生终端培训体系分析doc.doc

周大生终端员工培训体系分析 一、周大生公司简介 （一）周大生的历史回顾 1、上个世纪三十年代：福建福清的周氏家族子弟下南洋，创立了“周氏合大”贸易商行，主要经营珠宝、布匹批发、纺织厂、运输等业务。 2、六十年代初：周氏家族在香港创办了“港龙洋行”，专门经营珠宝批发业务。 3、九十年代初：“港龙洋行”与“周氏合大”股东合资在香港成立了香港周大生珠宝有限公司。 4、九十年代末：1999年成立周大生钻石首饰（中国）有限公司，开展钻石首饰及其它珠宝饰品的零售连锁业务，开始了品牌传奇的新篇章。 （二）周大生的现状 经过周大生人丰满的商业智慧和勤奋实干的努力，周大生的连锁专卖事业蓬勃发展，同时也呈现出强劲的发展态势。到目前为止，拥有40个区域运营管理机构，营销网络覆盖全国32个省、市、自治区、直辖市的300多个大中城市，连锁店/专柜达2300多家，并获得国家相关部门和社会各界的高度评价，在内地享有极高知名度和美誉度，并获得“亚洲品牌500强”、“中国500最具价值品牌”、“中国驰名商标”、“CCTV中国年度品牌”、“公益爱心企业”“创建中国珠宝品牌龙头企业”等诸多荣誉称号。 （三）周大生的培训学习 周大生公司高度重视人力资本持续增值，为全体员工提供优质培训及互动学习的机会，公司打造品牌及产品业内领先地位的同时致力培养珠宝行业高端人才，让员工和企业共发展。周大生经历数十年发展历程，拥有一系列独特管理培训体系：新生腾龙工程体系，员工在职提升内训体系，终端店铺培训体系、在线视听网络教学体系等。丰富的教学方式、高效的实战技能、强大的信息共享平台以及资深的内训师资体系，获得全体员工的高度认可。 pseudonym Ding Bingcheng), to Jiangsu and Zhejiang in Taihu Lake area opened work, towards armed, carried out guerrilla race. 4 people such as Ding Bingcheng took Zhang Yan, Zhou Fen, from Shanghai, Zhao Anmin troops stationed at the border of Jiangsu and Zhejiang. Ding Bingcheng reach dual-COR, and anti- established contact of Communist Party members, when the Kuomintang military Committee in Jiangsu, Zhejiang and Deputy Commander of the Brigade in Taihu Lake and Qian Kangmin, Director of the Department of the Commission (CPC) accompanied by consultations with Commander Zhao Anmin placement I was personnel related issues. Qian Kangmin efforts, Zhao Anmin also agreed to subordinate Gong Shengxiang Brigade guns to form a band in Taihu Lake. Qian Kangmin hired a boat to bring Gong Shengxiang, together with Zhang Yan start, boats to cross near the fan, was seized by Cheng Wanjun. After Cheng Buzheng Jin Lu Wang, Director of training helps releasing personnel, but the weapon lost. Is autumn, Ding Bingcheng Wujiang was ordered to open up again, its task is: towards reconstruction guerrillas, Communist-led team. Along with Liu Zirong (Liu), Zhang Yan (Liu), huada busy (Chen Zhengzhi), Yu Zhe (Zhou Fen), Ye Chu Xiao (Lu Qiusheng), Henry (nandeqin), anti- players. Flat looking men Shen