浅析同化公司的品牌策略doc.doc

摘要 笔者以同化公司品牌为例，以同化公司为介点，对企业品牌进行分析，从而阐述和揭示推动企业品牌创新的机理。本文分为四部分。第一部分是介绍企业品牌理论。第二部分同化公司的品牌建设。第三部分浙江同化服装有限公司的品牌营销问题及分析。第四部分浙江同化企业品牌建设的对策。 关键词：企业 品牌 策略 The author to assimilate brand, for example, the company is referred to assimilation point analysis of the corporate brand, which explain and reveal the mechanism of promotion of brand innovation. This article is divided into four parts. The first part is to introduce the brand theory. The second part of the assimilation of the companys brand building. Part III Apparel Co., Ltd. Zhejiang assimilation and analysis of brand marketing problems. The four