大学生电脑消费市场的现状调查及营销对策探讨doc.doc

河西学院大学生电脑消费市场的现状调查及营销对策探讨 左瑞云 摘 要：随着大学生的规模不断扩大，以高校大学生为消费主体的消费品市场逐渐引起了企业的广泛关注，电脑消费市场也备受青睐。本文通过对河西学院大学生进行问卷调查，分析高校的电脑消费市场前景及大学生的消费行为特征，对其进行准确的市场定位，并在此基础上提出营销推广策略。 关键词：大学生；电脑消费市场；消费行为；营销对策 Hexi University undergraduate computer consumer market investigation and marketing countermeasures Zuo Ruiyun Abstract: with the scale unceasingly expands, the students in college for the consumer market consumption subject gradually caused extensive concern of the enterprise, the computer consumption market also is favored. Based on a questionnaire survey of hexi university undergraduates, analyzes college c