Data Collection Method 数据收集方法.doc

Outline for MHR 811 Session 6 (2/12/07) DATA COLLECTION METHODS ASSIGNMENT: I. Read Trochim chapter 6 and review sections 4-2 and 4-3 from chapter 4. II. Read and be prepared to discuss The Newspaper Readership Survey and Sturgel Division cases posted with this outline. III. Review the handout posted with this outline. V. Visit and explore the web site of Mercator Corporation’s “Snap” survey software (http://www.mercator.co.uk). What are the advantages and disadvantages of using technology rather than people or paper for data collection? SESSION OUTLINE: I. Data Collection Overview A. Issues and Options B. Where to get data II. Data Collection Methods A. Interviews B. Questionnaires C. Other Instrument Administration D. Observation E. Examination of Records III. Selecting a Method POSSIBLE FINAL EXAM QUESTIONS: 1. What are the main considerations in selecting the most appropriate data source? 2. Describe the main advantages and disadvantages of using the ________ (e.g., questionnaire) method of data collection. 3. If you were to use __________ (e.g., observation) for data collection, what are the key considerations in using that method ________ (e.g., in person) versus _________ (e.g., video monitoring). 4. Given a brief description of what needs to be measured for a study, indicate and support your choices for who to get that information from and what method(s) of data collection you would use to do so. Case - The Newspaper Readership Survey In HR (or any applied) research, you need to accept the world as it is, not as you’d like it to be. The ideal subject is thoughtful, articulate, rational, and above all, cooperative. Real people, you quickly discover, are fractious, stubborn, ignorant, and even perverse. Nevertheless they are who you have to work with. From 100 feet away, Eric Burbidge saw that the number 99 bus was filthy. It would smell on the inside, he was sure. Forty riders, mostly blue-collar men, were docilely lined up to board. Some w