标记概述及定位(国外英语资料).doc

标志概述及定位 The outline of the logo and the logo of the design technique. The explanation in the modern Chinese dictionary is the sign of the characteristics of things. Mark (LOGO), also known as identity, it with simple, obvious, easy to identify the images and graphics or text symbols is the visual language, in addition to say what, instead of what has express meaning, emotion and action instruction, and so on. The new Mickey Mouse LOGO has a storied history of Mickey Mouse. When he was young, Disney was so lonely that he was said to have been his pet in a scavenging rat, and Disney named him motimo Motimer. Disney in 1928 in New York broker forcing him to abandon the original studio while the stove was anxious of Disneys on the train home a name = baidusnap0 / a / B puzzling over on the way to create a new cartoon image to start his business. After a great deal of deliberation, he decided to play the role of the mouse. When he told his wife about this, his wife instinctively disliked the name. After repeated claims, they named the cartoon Mouse Mickey Mouse, the Mickey Mouse of the world. Overview and techniques of a * 2 LOGO, LOGO definition 2 marks the overview and techniques is a symbol of spiritual culture, as the commercial globalization trend intensified, the symbol of intuitive, image, and not by the language barrier is extremely beneficial to international exchanges and application, so international LOGO promotion and development, rapidly become one of the most effective means of visual transmission. Logo design quality has been more and more important to the customer, some large enterprises have realized the spend heavily to design a good logo is very worth it, because the logo reflects is abstract visual image of the enterprise. In the early stages of development, individual units and individuals are aware of the need to design a logo. The outline of the 2 mark and the technical method 3, the good sign is the enterprise embodiment, the symbol of the