正阳世纪星城房地产营销策划方案doc.doc

新红梅房地产营销策划方案 第一篇：分析篇 一、市场背景 正阳世纪星城位于虹梅南路126弄，而虹梅南路繁华的地带。徐汇区是上海市。两所区属重点中学，三所高校。各类中小学师资雄厚。随着奉贤区内上海化学工业区（亚洲最大）、上海工业综合开发区（上海市九大工业区之一）和“碧水金沙、黄金海岸”为载体的奉贤海湾旅游渡假区以及三万亩申隆生态森林公园的全面建设，未来几年奉贤区是紧跟浦东新区后上海最有发展潜力的地区经济、文化中心，区政府所在地。现有城区人口30余万人，根据上海最新规划南桥新城城区人口2010年将达到50万人。2010年世博览会在浦江两岸举办，位处黄浦江南岸的南桥新城将建设成为世博会的 “后花园”，与上海国际大都市相配套的现代化新城。由上海正阳投资集团和上海新发展房地产有限公司投资开发的正阳世纪星城坐落于上海奉贤区行政、经济中心城镇南桥镇处在南桥正中心地位南奉公路8889弄上海市郊又一超大型住宅区，汽车站往西面两百米。项目总用地9.6万平方米，规划总建筑面积约为万平方米。附近有中、小学，地段幼儿园，邮局，银行，医院，超市，便利店等一应俱全。公交: 南桥一路, 莘南线, 浦卫专线, 莘奉线, 南梅线正阳世纪星城正阳世纪星城正阳世纪星城绿地南桥新苑位于南上海沿海产业带服务中心，坐拥轨道交通R1线越江通途。LOFT办公和标准写字楼的集合体，同时世界零售巨头易买得年底即将盛大开业。比邻老街商业中心，引领国际时尚品牌餐饮连锁，休闲专卖，全面满足衣食住行。总规划面积60万平方米，是一个以多层为主，兼有小高层海派人文社区。 楼盘采用经典石库门里弄建筑，传统里弄格局与现代布局创新结合。容 积 率 0.56?绿 化 率 65%?位于莘庄闵行交界处.全区化人车分道：环状车道加入行专用林荫步道，上海别墅罕见规划。全皇家花园景观，独拥私家水岸花园。全享受豪华会所：酒店式大堂、超市、健身房、咖啡厅等。全度假户外天地：高尔夫滨湖果岭、篮球场、儿童游戏场。 绿地南桥新苑正阳世纪星城 pseudonym Ding Bingcheng), to Jiangsu and Zhejiang in Taihu Lake area opened work, towards armed, carried out guerrilla race. 4 people such as Ding Bingcheng took Zhang Yan, Zhou Fen, from Shanghai, Zhao Anmin troops stationed at the border of Jiangsu and Zhejiang. Ding Bingcheng reach dual-COR, and anti- established contact of Communist Party members, when the Kuomintang military Committee in Jiangsu, Zhejiang and Deputy Commander of the Brigade in Taihu Lake and Qian Kangmin, Director of the Department of the Commission (CPC) accompanied by consultations with Commander Zhao Anmin placement I was personnel related issues. Qian Kangmin efforts, Zhao Anmin also agreed to subordinate Gong Shengxiang Brigade guns to form a band in Taihu Lake. Qian Kangmin hired a boat to bring Gong Shengxiang, together with Zhang Yan start, boats to cross near the fan, was seized by Cheng Wanjun. After Cheng Buzheng Jin Lu Wang, Director of training helps releasing personnel, but the weapon lost. Is autumn, Ding Bingcheng Wujiang was ordered to open up again, its task is: towards reconstruction guerrillas, Communist-led team. Along with Liu Zirong (Liu), Zha