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[创业]提高顾客忠诚度十大原则(国外英语资料)
[创业]提高顾客忠诚度十大原则(国外英语资料)
Ten principles of improving customer loyalty
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Quality services in the market competition has become more and more companies to maintain the existing market share and develop new markets advantages and guarantees.
There are ten main principles for customer service and customer loyalty. Enterprises can only get the added value of service provided that they have grasped these principles:
Control product quality and price
Product quality is the enterprise to carry out high-quality service, improve customer loyalty development history foundation. Many of the worlds brand products tell us consumer loyalty to the brand can also be said in a certain sense is the quality of the products of loyalty. High quality products only excellent, truly in peoples minds, so as to establish a gilded signboard by people. . Of course, only the high quality of the product is not enough, and the reasonable formulation of product prices is also an important means to improve customer loyalty. Enterprises should take normal profits as the pricing goal, and resolutely abandon the short-term pursuit of profiteering. They should do as much as possible according to the customers expected price pricing. The so-called expected price is the psychological value of most consumers on a product. If the enterprise pricing beyond the expected price, consumers will think the price is not too high, thus weakening the desire to buy; if the pricing is not up to the expected price, consumers will have doubts about the performance of the product, then do not hesitate to buy.
Two understand the companys products
The enterprise must let the ser
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