不确定环境下的市场营销策略--访sharan jagpal教授(国外英语资料).doc

不确定环境下的市场营销策略--访sharan jagpal教授(国外英语资料) With Chinas standard of living rising gradually, the advantage of cheap labor will gradually disappear. Therefore, Chinese enterprises should not put their eyes on low cost, but should do more market research. In August 22nd, Professor Jagpal in International Building, Beijing, entitled should Chinese companies consider mergers and acquisitions of foreign enterprises? Speeches. An hour before the speech, the professor received an exclusive interview with this reporter in the conference room of the best management training company with strong oriental characteristics. CMO: there have been many brands in the United States that do not engage in production. They only have strong brand and marketing processes, not production. Do you think that means a new marketing oriented enterprise? What are the conditions for becoming such an enterprise? Jagpal: in fact, many companies do not engage in production themselves. They will let other companies produce for him. Its not a very new thing for an enterprise to give production to others and to focus on marketing alone. Many enterprises outsource their production, and this trend is becoming more and more obvious and common. One important reason and advantage of this approach is to outsource production to countries with relatively low labour costs, such as China and other Asian countries, in order to reduce production costs. This strategy is suitable for the production of standard products in the industry, but for some industries, it is very dangerous. For example, in the IT industry, many IT companies outsource software and other production to other companies. Over time, they feel a crisis because technology is no longer their own. Therefore, some standardized production, no special requirements and high-tech industries, I suggest that continue this production. But for high-tech enterprises, we should accept the lesson, not all things are outsourcing, it should be improved. Many high-tech