青浦电信局企业文化建设探讨.pdfVIP

process of culture-rooted building in grass-root units.. Chapter three focuses on the program of culture-rooted construction by Qingpu Telecom Bureau, grass-root unit of Shanghai Telecom. The program, which emphasizes education in social and professional ethics and family virtues, combines the geographic feature of “abundant rivers and bridges” in Qingpu District and integrates “five culture principles” proposed by Shanghai Telecom Corp. Chapter four, by means of investigation, analyses the real effect of “five-culture-principles-rooted” construction in Qingpu Telecom Bureau. In chapter five, the author comes to a conclusion that culture-rooted construction of grass-root units is feasible and gives corresponding proposes during the process of putting culture into effect. The author hopes that this study is conducive to solving problems during culture building in Qingpu Telecom Bureau. Also, it may provide practical reference for putting culture into effect through a top-down approach in state-owned enterprises in China. KEY WORDS: corporate culture, “five culture principles”, culture-rooted construction 目录 第 1 章 绪论 1 1.1 企业文化的起源 1 1.2 中国的企业文化潮 2 1.3 企业文化概念 4 1.3.1 企业文化的定义 4 1.3.2 企业文化的结构和作用 5 1.4 中国电信集团和上海电信公司企业文化 6 1.4.1 中国电信集团企业文化纲要 7 1.4.2 上海电信企业文化理念体系 8 第 2 章 企业文化建设落到实处的探讨 11 2.1 企业文化的落地 11 2.2 上海电信倡导的“五种文化” 12 2.3 基层电信局思考文化落地 15 2.3.1 不能“落地”的文化，不是真文化 15 2.3.2 突破“落地”的瓶颈，认识要充分 16 第 3 章 青浦电信局企业文化落地建设18 3.1 青浦局文化落地的品牌之思 18 3.1.1 青浦局文化落地的背景 18 3.1.2 青浦局“水桥文化”的解读和落地 19 3.2 以家庭美德推进企业文化落地 21 3.2.1 以家庭美德推进文化落地的必要性 21 3.2.2 家庭美德倡导的内容 21 3.2.3 家庭美德推进的措施 23 3.3 以职业道德深化企业文化落地 24 第4章 青浦局企业文化建设的调查分析27 4.1 企业文化建设问卷调查 27 4.