会展英语Chapter 3.ppt

participants. However, if you have additional needs — such as special wiring or additional electronic equipment, additional furniture, or even plumbing — you will pay separately for these. The exhibition services company is just providing the basics that they have prearranged with show management. Even with that help, you’ll have to figure out how big you want the booth to be, how it will look within that space, and how you’ll design your exhibit to draw in traffic. To make those decisions, decide what’s of top priority to feature in your booth. What are your goals for the show﹖ Is there a particular product that should be highlighted﹖ What visuals would be stimulating for people to see and which would speak volumes about your company﹖ Warm-up Dialogues Writing Reading ◆ Booth location You may be able to request your booth location, though your request might not necessarily be fulfilled. Most trade-show participants opt for the center or right-hand aisles of an exhibition hall because that’s usually where attendees begin their trek. Request a diagram of the entire space so that you can get a sense of where the “hot” places are. A few tips to consider: 1. Pay close attention to the floor plan you receive. Make sure your space won’t be blocked by columns,  poles, corners, or other architectural deterrents. 2. Try to steer clear of being close to bathrooms. Warm-up Dialogues Writing Reading 2. Try to steer clear of being close to bathrooms. While that’s a heavily traveled path, attendees have a higher priority on that pathway than stopping at your booth. 3. Avoid a position close to high-tech exhibits that incorporate heavy use of motion, electronics, or video screens. While you may get residual traffic from such a booth, yours may unfortunately pale in