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THE END Dove chocolate classic in China Better Chocolate Better Life * 1.PART1 2.PART2 3.PART3 4.PART4 Dove Dove chocolate classic in China the smoothest and creamiest chocolate DOVE 第一部分 2.PART2 第二部分 3.PART3 第三部分 4.PART4 第四部分 1 3.PART3 1.PART1 第一部分 Introduction Analysis and DOVE Dove is a?brand?of?chocolate made and marketed by the?Mars company. Dove produces a wide range of chocolate, including dark chocolate, milk, caramel, fruit and nut varieties,?truffle?and chocolate pieces with a folded milk chocolate center Introduction DOVE .Increase brand’s awareness Maintain customer’s loyalty Boosts sales Promote customers’ purchasing Enlarge Dongguan local market Extend the sales network Sales Awareness Market Reason of Exhibiting at Trade Fair Guangdong International Exhibition Center LOCATION 2016.1.20-25 TIME DOVE Dongguan Spring Festival Trade Fair DOVE 02 01 03 04 05 COMPETITOR PRODUCT CONSUMER DISTRIBUTION LOCAL MARKET Market Analysis DOVE .Enter the Chinese market early. Have the greatest sales of gift-packing chocolates in China. Good quality which meets the highest standards in Europe. As a Chinese brand, it has low consumer awareness of the products. Single variety. Ability of upgrading and developing is weak. Advantage Disadvantage Analysis of competitor Leconte DOVE Milk chocolate Nut chocolate Dark chocolate Caramel Truffle the best natural cocoa and cocoa butter. Taste pure and smooth Euramerican style design ndependent packaging, small packaging, plastic packaging and tin box Quality Varieties Package Analysis of Product DOVE 43% in market The main consumer group 52% in market 5% in market Potential consumers 20-25 years old 25-35 years old Over 50 years old Analysis of Consumer DOVE Dongguan market has great potential of consuming chocolate. Brand competition in dongguan is not intensive. The international brand has great impact on dongguan market. Analysis of Local Market LOGO 第一部分 2.PART2 第二部分 3.PART3 第三部分 4.PART4 第四部分 2 3.PART3 1.PART