我国邮政邮购业连锁经营发展.doc

我国邮政邮购业的连锁经营策略分析 摘要 提到邮政邮购，对于大多数人来说，还都是一个比较陌生的概念。尽管邮政业邮购业在改革开放的前提下，伴随着对外开放的提出，市场前景变得越来越广阔。现如今也拥有着庞大的网络技术做为基础和消费者心目中良好的信誉作保障，但仍有诸多问题需要解决。例如，在同样的背景条件下，为什么邮购的发展如此艰难？邮购业的市场该如何清晰明确的定位？邮购业在其今后的发展过程中，又该怎样去变革和创新？本文介绍了当今中国的发展趋势，供过于求，商品经济竞争日趋激烈，连锁经营显得格外具有优势，国外大多邮购公司纷纷改革，将邮购的店铺经营与无店铺经营进行整合，已形成规模化的经济效益。但相对而言，国内邮政邮购却远未形成规模。 从而阐述了中国邮政邮购业发展连锁经营的必要性，并运用SWOT分析法对我国邮购业的优劣势进行了详尽的分析，特别是在农村发展邮政邮购更是一大商机，进而对邮政邮购业进行深入研究，阐明了邮政邮购业开展的目的和意义，分析邮政邮购的现状、发展趋势、职责、特点等，找出邮购业发展过程中存在的问题及各方面的不足，提出了各种解决办法。总之我国邮政邮购业要向多元化、集团化、规模化方向发展，严于律己。此外，国家也该制定相应的法律法规，加强市场监管。 关键词 邮政邮购；连锁经营；经营策略 Chinas postal mail-order industry chain business strategy Abstract Mentions the postal service mail order, regarding the majority people, but also all is a quite strange concept.Although the postal service industry mail order industry in under the reform and open policy premise, is following opening to the outside world statement, the market prospect becomes more and more broad.Nowadays also has the huge networking to do for in the foundation and the consumer mind the good prestige makes the safeguard, but still had many questions to need to solve.For example, under the similar background condition, the development which why orders by mail is so difficult? How should the mail order industry market the clear explicit localization? Mail order industry in its next developing process, also how should transform and the innovation? This article introduced now Chinas trend of development, the supply in excess of demand, the commodity economy competition day by day is intense, the chain-like management appears has the superiority especially, overseas mostly orders by mail the company to reform in abundance, will order by mail the shop management will carry on the conformity with the non-shop management, has formed the formalization the economic efficiency.But relative says, the domestic postal service mail order far has not formed the scale actually. Thus elaborated the Chinese postal service mail order industry devel