CRM系统概述选读.ppt

mySAP CRM provides an e-Commerce platform to turn the Internet into a profitable sales and interaction channel. This platform combines sales, service and marketing functionality. Furthermore, analysis is available to check and improve the performance of this interaction channel. Within this chapter a specific focus is taken on Web shop functionality of mySAP CRM E-Commerce. With E-Selling, companies can: build up a business-to-business (B2B) or business-to-consumer (B2C) selling scenario provide customers with personalized, interactive and easy-to-use sales and self service facilities via t