国际商务英语zra.ppt

;;砷深诣拷颤集酮谈空崩爽晰馋撰盐强煌遏研肚聪思剁居挣荷矫诵班嘻喂伦国际商务英语zra国际商务英语zra;INTRODUCTION;Zara, which was born in Spain, is one of the largest international fashion companies now. It belongs to Inditex, one of the largest distribution groups in the world. ;;;Products Zara Stores has 7 basic product lines: mens clothing and womens clothing.As of 2007, each of these lines consist of 5 sub-sections. These sub-sections are Lower Garment, Upper Garment, Shoes, Cosmetics and Complements. Zaras catalogue also includes a line for childrens clothing.;苑瓶扭郁荆检娱牡泼兔浦雇晶磋敞翁打搽珠汞筋国密务雌江形傲专痔原谢国际商务英语zra国际商务英语zra;厚耍算闺底扮技租脊舌蛙受义象虚沟胞僳真镀对岸鹿扁扯哆铆跑甫饵悦桌国际商务英语zra国际商务英语zra;BRIEF ANALYSIS OF SWOT;Strength 1.low prices. Inditex gives people the most up-to-date fashion at accessible prices. The chain specializes in lightning-quick turnarounds of the latest designer trends at prices tailored to the young -- about $27 an item. ;2. A rapid response to fashion trends. It is claimed that Zara needs just two weeks to develop a new produces, compared with a six-month industry average.;3. The only one that follows consumer trends instead of creating them. Every Zara employee has a PDA which is used to gather customer opinions about its products and what they want to see in the store. This kind of data is extensively gathered on a daily basis and sent directly to headquarters. ;Opportunity Since Italy has the highest spending market for apparel,Zara plans on opening more and more stores there. But the greatest source of growth in the near future will probably come from India, where they will form joint ventures to create distribution centers to the public. In the coming decade, Zara predicts that the retail market will grow twenty-fold. ;Weaknesses and Threats It only has one manufacturing and distribution center in the world. 1.The rising number of overseas stores adds cost and complexity and is straining its operation, so Zara may no long