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行业动态（1）2009-2012, an overview of the printing industry competition pattern In 2008 the global printing industry, the overall profits shrink in 2009 in the printing industry will face more challenges ahead. In many uncertainties under the influence of each step of printing the owners will be more cautious investment plans are also required to close to the market. Over the years, the global printing market has been showing the three pillars of the situation, the United States, Europe and Asia each accounted for approximately one-third of the total market share. Specifically, the total value of 610 billion U.S. dollars in the printing market in North America, Europe and Asia, the proportion of 32%, 32% and 28%, rest of the world the proportion is only 8%. Still, some experts have predicted that by 2011, the entire printing market will take place eastward, North America and Europe, the market share will drop to 28% and 31%, Asia and other parts of the market share will rise to the 30% and 11%, while the total value of the printing market will break through 720 billion U.S. dollars. In 2008, from the U.S. financial crisis the world, raw material prices, labor costs rise, the market decline in the purchasing power of export business setback. The face of severe macro-economic situation, China and continuing to adopt a variety of favorable policies to help businesses cope with the crisis. The policies implemented in 2009 there were 9 directly benefit the printing industry. Moreover, in 2009 Chinas still relatively low tariffs on imports of printing equipment to implement. This series of measures promulgated by the state for the development of the printing industry have a positive effect. 2009, paper-making enterprises degree of rapid recovery in the economy. Paper prices rise since the launch in May, the three-quarter speed up. As the most recent price increases, coated paper and white cardboard prices have risen from a low of 1,000 yuan more than Shuangjiao writing paper r