产品需求分析与需求管理(国外英文资料).doc

产品需求分析与需求管理(国外英文资料) Product requirements analysis and management Product demand analysis and demand management The course background And by many domestic enterprises of science and technology, found that these companies in common: 1. technology is cattle, but the final collapse of a big push by the company; technical personnel to sniff at company, instead of living. 2. R D from morning till night, a lot of product development, but the market success of a handful of products, development of more die sooner 3. product development behind closed doors, focus on technology, not pay attention to customers; product development to find customers, find a selling point 4. understand the technology market, understand the technology, do not understand the market, do not know who should be responsible for the demand 5. needs to accurately grasp the product success, but there is no concern of demand, even if occasionally want to pay attention to do not know how to pay attention to The expression of 6. demand is not structured, full of story format requirements, directly affect the consistency of the different understanding of the requirements of the team 7. the lack of a complete requirement collection, summary, analysis mechanism, the company lost contact with the brain nerve endings 8. not from their own ability to guide the needs of customers, but every day complaining about customer needs often change 9. according to the needs of everyone make a noise image: the company and customer market and development of noisy, noisy, noisy development and testing,...... Can not meet the needs of customers and create value for customers, then cattle technology also have no value. According to authoritative statistics project defects 56% from requirements definition error, defect repair cost 80% for repair demand errors caused by the technology into money choice for attention, lock, meet the market demand, to create customer value. The course focuses on: 1. how to determine the target cus