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打广告就要打透(国外英文资料)
打广告就要打透(国外英文资料)
Emotional appeal, strong stimulation and single point breakthrough
Brand communication, occupy high-end and art infection
360 degrees of communication for the popularity of the brand, not extravagant, unrealistic, that is, sprinkle pepper, the so-called exhaustive, talk about what the strong stimulus and a single point of breakthrough? The public and elites are not the same, their point of contact is limited, or the most of the TV media, the daily contact channels you dont take advantage of competitors will take advantage of your influence is weak, their influence is strong. Perhaps you lack the best tool to achieve the spread of regional brands.
Northeast blessed, a sweeping victory
Advertising will play through, this is Hualong Riqing for its brand to launch a new round of the core brand proposition. There are two specific implementation key: one is to take a precise strategy and execution of wonderful advertisement; two is the time (January), focus media, focus, thunder attack, occupy absolute advantage on tv. Concentration enables brands to gain economies of scale on contact points and achieves absolute impact.
East Sanford for the Northeast market Hualong Nissins, followed by jinmailang soup target, is also models of advertising will play through. East Sanford in March in the northeast three satellite TV in three million, was named as the famous enterprise advertisement show delivery plan, will be completed before the Spring Festival ad northeast blessed 1 minutes version do every night 6~8 times high play, to fight through east three province. For a time, blessed become the northeast northeast people are living Lei Feng one song after the strongest penetration, touched countless people in the northeast of heart, they look after all especially confident and proud, from time to time at the top of your lungs hum two, sparked a widely sung and resonance, become northeast beautiful fable. Everyone regards it as a very public service advertisement o
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