永远不要亮出你的底牌--销售中的谈判心得(国外英文资料).doc

永远不要亮出你的底牌--销售中的谈判心得(国外英文资料) Comrades in arms: These days there are several representative problems in carrying out business, ask how I should communicate with the client, I sorted out, although they encounter problems although different customers that are not consistent, but the core reason is the same, namely the lack of the understanding of customers and sure, thus unable to guide customers instead of customer guide, and can smoothly and quickly sign back. The most common mistake of some of our colleagues now is to tell customers about the product and present promotions without packaging and then wait for customers to make a decision. What will they be waiting for? Additional, he can not meet customer requirements, customer or a sentence: OK, I understand, want to do when I call you this sentence. Can he wait until the customer tells him to sign the bill? When Chen Shuibian voluntarily asked Taiwan to return to the mainland to embrace reality?. So why is this happening? To be cruel, it is himself that puts himself in such a passive position. When you to show your cards, you can not expect rewarding. Everyone wants their interests to be maximized, and the customer is human. When he feels he can ask for more, he certainly wont let the opportunity pass and sign the contract with you quickly. Negotiation is a process of mutual compromise, only a compromise that is not called the negotiations, only to sign and return the humiliating treaty to the Qing government. Since the client wants to cooperate with us, it must be because our products meet his needs. Therefore, do not understand the needs of customers and blindly discharge all selling points, you must lead to no characteristics of your products, no features, there will be no competition. As long as the product in this market, which can not say a lot of selling point? Products without a selling point will not exist in the market. To sell clothes for example, if a person, is concerned about the brand, and that as l