酒店营销管理(国外英文资料).docVIP

酒店营销管理(国外英文资料) Promotion skills and skills Let the guests know that they have enough to enjoy, from mid-grade to low grade. How to promote the promotion, the target of promotion -- the guests. Be familiar with and grasp the products of the company, name, origin, specification, performance, features, use, price and price. Master the products of the company, sales and sales, and report to the department manager or the relevant personnel in time for the sales and demurtentions of various commodities. In the sale of commodities, the dissatisfied guests must not be dissatisfied. Be open to criticism and complaints and Suggestions, and never talk to the guests. 4, guest, greetings to the guest, welcome guests, introducing products to the guest fervidly, want to tell me the name of goods, the origin of a product, brand, features, USES, and help the guests choose goods, guide the guest consumption. Methods: (1) the promotion is aimed at guests (2) holding the guests mind. (4) the language skills (5) are linked to the economy. Ways: A, advertising promotion (with the help of media) B, direct promotion: aim at the guests and grasp the psychology of the guests; C, indirect promotion: through other guests approval, by other peoples mouth, by the name of the name, building style and so on. D, psychological promotion: concerned guest, expand communication. E, stimulating sales: discounts, hair CARDS, coupons, etc. Close to sex promotion: communicate with guests, approach guests, and shorten the distance. G, differential promotion: compare in the same industry. Note: 1, intelligent guest: take seriously, the quality of the commodity, the quality of the material is very high. Treat impulsive guests: they are not strict about their products. Emotional guest: it doesnt matter. Economy guest: the price should be reasonable, the commodity should apply. Casual guest: no strict requirements. When promoting merchandise, want to bring a smile, be a good guest staff, according to the guest