包装艺术设计2(国外英语资料).docVIP

包装艺术设计2(国外英文资料) In this paper, by mhending contribution Creative design of packaging design Design and positioning of positioning design Design positioning is about the concept of s of the 20th century the introduction of the concept of design localization in China is about century introduced into China in the early 80 s, it s introduced the century in our country, the meaning is not refers to the visual elements of packaging design, graphics, color, composition is not referring to the packaging design of visual elements composition of the collocation of text, graphics, color, and specifically in the visual elements under the premise of scientific structure, the effect is beautiful, the collocation of the points in the visual element structure, beautiful effect under the premise of science, reasonable accurately express the product brand, producing area, category, characteristics, purpose, reasonable accurately express the product brand, producing area, category, characteristics, purpose, function and selling goods such as object properties. Ability to sell objects such as sales objects. Design positioning is to make the design of packaging products of primary and secondary relations of each attribute to the point, highlight the features and products of primary and secondary relations of each attribute to the point, prominent characteristics, is an all to. To. The meaning of the design orientation is who sells the goods? What goods? The meaning of the design orientation is who sells the goods? What merchandise? Sell to who? Problem. 1. Brand positioning The name of the brand is the trademark and the location of the name, so that the consumer knows who I am. Once registered, the trademark is protected by the state patent law. In general, a manufacturer will use a trademark regardless of how many products are manufactured, avoiding the confusion of visual recognition from consumers. Such as the famous British 555 cigarette is like this, different class, different tast