公司的核心竞争力评述.docVIP

《公司的核心竞争力》评述 普拉哈拉德的《公司的核心竞争力》，从20世纪80年代到90年代人们评价高层管理标准的转变开始，引入核心竞争力概念。通过对NEC和GTE这两家在起步时业务组合基本相近的公司主要是因为NEC能够从“核心竞争力”的角度考虑企业问题，而GTE却没有。The core of competencies of the corporation of the Prahalads, from the 1980s to the 1990s, people began to change high-rise management standard, and introduce the concept of core competence. Through the NEC and GTE which two basic business portfolio at the start of similar companies, after several years of development, the occurrence of poor performance comparison analysis that: largely because NEC conceived of itself in terms of ‘‘core competencies,’’ and GTE did not. Paper is divided into six parts: The first part, through the rethinking the company, from the case comparison that found source of competitive advantage; The second part, through the roots of competitive advantage exposition, establishing the core competitiveness of the enterprise competition in an important position; The third part, through answer the question of What is the core competitiveness, from a practical point of view, the way in case illustrates the core competitiveness of the connotation; The fourth part of the identifying core competencies and losing them ,discussed that the enterprise should be how to cultivate and protect the core competitiveness; The fifth part, The Tyranny of the SBU, from the perspective of core competence, points out the problems existing in the divisional system; The sixth part, developing strategic architecture, from a strategic perspective emphasizes the cultivation of core competitiveness to starting strategy framework, through the integration of all kinds of ability and personnel to implement. Now I pay more attention to the content of the following: 一、“对公司的重新思考”一节中 “经营多元化公司曾经是一项很简单的工作，总部只需指示其业务单位把注意力放到某个特定的最终产品市场，并督促它们成为该领域的世界领先者即可。然而，随着市场边界的变化越来越快，目标开始变得飘忽不定，对目标市场的占领顶多只是暂时性的。但也有几家公司属于长袖善舞的一类，它们善于创造新市场，能够快速打入新兴市场并且在业已成熟的市场中大力改变客户的选择模式。这些公司自然成为大家效仿和学习的对象。对于公司的管理层来说，关键任务就是使自己的组织能够在产品中加入令人无法抗拒的功能，或者更高明一些，创造出消费者需要但是还未曾想到过的产品。”很好地概