管理学英语 Unit2.pptVIP

Unit 2 Enterprise Part I Entrepreneurship Important Words: Nonmonetary: adj. Upgrade: v. Saturate: v. Intrapreneur: n. Boost: v. Catch on The Entrepreneur Definition of Entrepreneur: Entrepreneur is a person who shifts economic resources out of an area of lower and into an area of higher productivity and yield. Entrepreneur is the one who starts his or her own new and small business. The entrepreneur is a person who takes the risks necessary to organize and manage a business and receives the financial profits and nonmonetary rewards. Distinction between Entrepreneur and Professional The former situation: The present situation: The reasons for this change: Increased competition, saturated markets and a more price-conscious public Typical Behaviors of Entrepreneurs: Viewing change as the norm Searching for change Responding to change Treat change as an opportunity Creative, experience and confident character The Enterprise Intrapreneurs—— a person with entrepreneurial characteristics, who is employed within a large corporation. Examples Interpret the example of 3M. Wider application of entrepreneurship. The Growth-oriented Entrepreneur —— entrepreneurial personality Need for achievement Low need to conform Persistence High energy level Risk taking tendency Risks of Entrepreneurship Description of the present situation: Substantial business risk--- over 3 million new businesses are started each year, and two out of three new jobs are in small businesses. From 25 to 33 percent of all independent small businesses fail at the beginning stages. 80% businesses failed within 10 years. Significant financial risk: Reasons for failures of businesses: To begin a business out of passion. To run out of money. Failures in plan. Review 1. What does the author define an entrepreneur as? 2. What is an intrapreneur? 3. What are the personal characteristics of the growth-oriented entrepreneur? 4. What are the reasons why thousands of businesses fail each year? 5. Suppose you wer