商务英语写作2-2祝贺信分析.ppt

j By the end of this module , you are expected Mr. Jiang has learned that his client Henry Miller had recently been promoted to the head of Marketing Department of Refine Textile Co. Ltd. So, Mr. Jiang asks Qiu Xiaoyun to write a letter to congratulate Henry Miller on this good news in his name. 1. What’s the purpose of writing a congratulation letter? The purpose of a congratulation letter is to deliver a congratulatory message to friends or family members or business partners, commemorating accomplishments and achievements. It is used both in personal and business situations. 2. What should be the tone of a congratulation letter be like? Generally speaking, the tone of a congratulation letter should be sincere, natural, positive and without exaggeration. 3. What What are the requirements of an effective congratulation letter? To write an effective congratulation letter, we should pay attention to the following points: 1) Write the congratulation letter as soon as possible after the fortunate event takes place. 2) State in the beginning the specific occasion that has motivated you to write a congratulation letter. 3) Express praise and approval of the readers accomplishment in your congratulation letter. 4) Keep your congratulation letter simple and concise--under one page in length. 5) Keep your letter positive and dont include any negative comments or unhappy news. 6) Dont suggest that the fortunate event should benefit the letter-writer in any way. 7) Dont exaggerate your congratulatory words or your letter may seem sarcastic or mocking. 4. Are there any requirement on the length and font? If yes, what are they? A congratulation letter should be simple and concise—usually under one page in length. Zhejiang Sunshine Cashmere Co., Ltd. No.25 Kangtai Road, Zhili town, Huzhou, Zhejiang Province May 3, 2008 Mr. Henry Miller 156 Jingang South Road Guangzhou