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珠三角体育健服务企业竞争力探究
目 录
中文摘要 ··························································1
英文摘要 ··························································2
1. 前言 ···························································3
2. 文献综述 ·······················································4
2.1 有关体育健身科学的理论体系的研究 ·······························4
2.2 对体育健身内容与方法的研究 ·····································5
2.3 对我国体育健身业的宏观理论性研究 ·······························5
2.4 有关区域性体育健身业的理论研究 ··································6
2.5 有关我国体育健身服务业的经营管理研究 ·····························6
2.6 高校体育健身业的理论研究·········································7
2.7 国外体育健身服务业发展的现状分析 ·······························7
3. 研究目的和任务 ·················································8
3.1 研究目的 ·······················································8
3.2 研究任务 ·····················································8
4. 研究对象和方法 ·················································8
4.1 研究对象 ·······················································8
4.2 研究方法 ·······················································8
5. 结果与讨论分析 ················································10
5.1 体育健身服务企业竞争力概念界定 ·································10
5.2 珠三角体育健身服务企业概况及竞争环境分析 ·······················12
5.3 珠三角体育健身服务企业竞争力现状分析 ···························19
5.4 影响珠三角体育健身服务企业竞争力的主要原因分析 ·················25
5.5 提升珠三角体育健身服务企业竞争力的途径和措施 ···················28
6. 结论与建议 ·····················································30
7. 致谢 ··························································32
8. 参考文献 ······················································33
附件
珠三角体育健身服务企业竞争力研究
摘 要
随着我国社会经济的发展和人们的社会需要不断多样化，人们更关注文化上、精神上、心理上的
需要。闲暇时间增多，人们的健身意识和观念逐渐增强，为体育健身服务业的发展提供了广阔的前景。
体育健身服务业作为体育产业的主要部分，近年来，越来越凸现其核心的地位。国内外专家一致认为：
体育健身娱乐服务业是 21 世纪各国体育产业发展面临的最大市场。改革开放以来，随着整个区域经
济的快速发展， 居民收入水平不断提高，人们对体育消费的需求日益增长，珠三角地区区域体育市
场不断发
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