平面设计类英语.doc

平面设计类英语术语 设计 ?design平面设计? Graphic? Design 平面设计师??Graphic? Designer 视觉传达设计 Visual? Communication? Design 整合营销传播 Integrated Marketing Communications 传播媒介 communications media品牌 Brand 品牌忠诚 brand?loyalty???品牌偏好 brand?preference??? 品牌广告 brand?advertising? 标志 logo types音乐标志 musical logo海报 Poster 艺术 art 波普艺术 POP?art 专利 patent商标 trademark插图 Illustration 摄影 photography 招贴 poster包装 packaging 印刷 Printing 青、黄、红、黑印刷 CYMK printing形式 Form 内容 content 符号 symbol 大创意 big idea头脑风暴法 brain storming 创意 creative感性诉求 emotional appeals理性诉求 rational appeals目标受众 target audience 目标市场 target?market 潜在市场 potential?market??? 受众目标 audience objectives 细分 Segmentation? 需求 Demands?? 网页 Web page 广告 advertising企业广告 corporate advertising企业识别广告 corporate identity advertising展品 exhibit 公众 public宣传 publicity直邮广告 direct-mail advertising主页 home pages互联网 Internet关键词 keyword 全球定位系统 GPS消费者 customer市场 markets媒介 media 分类广告 classified ads比较广告 comparative advertising 不正当广告 unfair advertising 少则多 Less is more 企业识别系统 CIS(Corporate Identity System) 视觉识别 VI（Visual?Identity） 理念识别 MI（Mind Identity） 行为识别 BI（Behavior Identity） 地铁广告?subway?advertising 电视广告 television?advertising??黄页广告?yellow?page?advertising??街车广告?street?car?advertising 软销售广告 soft-sell?advertising???标语 Slogan? 招贴广告 poster?advertising??? 产品定位 Positioning? 渗透度 Penetration?? 路牌广告?billboard?advertising?线上广告 above-the-line?advertising? 线下广告 below-the-line?advertising??? 户外广告 outdoor?advertising? 报纸广告 newspaper?advertising? 霓虹灯广告 neon?light?advertising??? 户外媒介 out-of-home media 媒介策略 media?strategy? 媒介组合 media?mix???媒介购买?media?buying??市场调查 market?research?? 市场细分化 market?segmentation? 杂志广告 magazine?advertising??? 灯箱广告 light?box?advertising??全球品牌 global?brand? 免费广告 free?advertising? 直接邮递广告 direct?mail?(DM)?advertising??? 广告预算 Budget? 动画 Animation??