Unit1FormofBusiness分析.PDFVIP

Unit 1 Form of Business Letters Learning Objectives 1) Remember the principles of a good business letter; 2) Familiar with the structure of a business letter; 3) Choose a standard format you like most in your future letter, don’t mix; 4) Address a correct envelope or air waybill when you send a letter. Mini-case 【A Letter from a Partner 】 Your client, Forward Bicycles Co., Ltd. intends to buy your “Dove” bicycles. The sales manager wrote a letter saying that he would like to do this business on a D/P basis, which is unacceptable to you. Your usual term of payment is L/C. However, he is a long-term trade partner with good credit. How would you reply to his letter? 【Analysis 】 Writing a good business letter is not an easy job. It needs a lot of professional background with a perfect communication skill. Under such circumstance, you should balance the policy of your company with the business relation. Whether to do business on L/C basis or not, you should reply in a courteous and reasonable way. Part 1 The Introduction of Business Letters Business letters are written in formal style between business organizations and customers to get or convey business information, to make or accept an offer, to deal with various businesses. Nowadays, with the rapid economical development, China’s position on the international stage is getting more and more important. When foreign trade is booming and foreign-related economic activities are increasing frequently, English for Business Correspondence is using in more and more areas, such as establishing business relations, enquiries, offers, contracts, packing ,shipment, insurance and so on, which could be sent by letter, telegram, telex, fax and e-mail. ·2 · 外贸英语函电 It is ta