媒介研究常用术语解的析.docVIP

媒介研究常用术语解析 AcCont(000) 累积接触度(以千人为单位) Accumulated Contacts in 000s 指多个载体所到达的总人次，以千人次表示，也即多个载体的接触度之和。 The accumulated number of individuals reached by a plan of supports expressed in thousands. 公式 : AcCont(000) = 计划中每个载体的接触度 ( 以千人为单位 ) 之和Formula: AcCont(000) = Sum of C ont(000) for each supports in a plan AcCost 累积成本 Accumulated Cost 计划中各载体广告段位的累积价格。 The total rate card cost for a plan of supports. 公式 : AcCost = 计划中每个载体的成本之和Formula: AcCost = Sum of the c ost for each support in the plan AcCost/GRP 累积每收视点成本 ( 也称累积每毛评点成本 ) Accumulated Cost per rating point (also known as AcCost per GR