中国服装业OEM风险及其管理研究.pdfVIP

摘 要 OEM 落户我国至今，对我国的经济发展做出了巨大的贡献。但繁荣与隐患 共存，在OEM 合作模式下，我国服装企业始终扮演替别人做OEM 角色，几乎 没有核心技术和自主品牌，往往受制于人，长期从事 OEM 可能会出现潜在的 风险。因此，研究我国服装业OEM 风险刻不容缓。 然而，由于国外专门针对服装业OEM 企业风险的研究十分有限，而国内的 研究已经有所起步，但观点分散，未形成系统的理论框架。因此，本文试图探 讨服装业OEM 企业潜在的风险，并试图就此构建一个风险评估体系。 本文在阐述服装业OEM 风险管理相关理论的基础上，分析了服装业OEM 的风险来源，主要来自于比较优势弱化、利润空间受挤压和技术创新能力低下 三个方面。在此基础上基于价值链理论视角构建了服装业 OEM 经济风险、市 场风险、法律风险和社会风险这四个风险维度，运用层次分析法和模糊综合评 估法建立风险因素评估模型，并以服装业的典型代表S 公司为案例来检验该模 型的实践性和可操作性。分析结论表明：目前服装业 OEM 经济风险和市场风 险程度处于显著水平，法律风险和社会风险程度处于较低水平。论文最后依据 这种风险状况提出了相应的管理措施，为服装业OEM 企业提供风险决策依据。 关键词： 服装业OEM；价值链； 模糊数学；风险管理 I Abstracts During these years, the mode of OEM has made great contribution to China ’s economic development. However, every coin has two sides. Chinese garment enterprises always act as OEM for others, most of our enterprises are lack of technology and self-brands, which are restricted by the other side under OEM. There can be a potential risk when garment enterprises engaged in OEM for a long time. So this is no time to delay in researching this risk and establishing a risk assessment system. However, as the number of OEM garment enterprises abroad is not very big, there are few researches focusing on the OEM garment enterprises’ risk. Current research on the OEM garment enterprises’ risk in China also lags behind and no mature theory frame existed. In view of this, this paper tries to discover the potential risk of garment enterprises. Based on the theories of risk management for OEM garment industry , this paper firstly analyzes the present situation and risk formation of OEM garment industry， including weakening comparative advantage, profit margins being extruded and the lower ability of techn