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Dynamic Itemset Counting and Implication Rules for Market Basket Data-英文文献
Dynamic Items et Counting and Implication Rule s
for Market Basket Data
Sergey Br in Ra jeev Motwani Jerey D Ullman Shalom Tsur
Department of Computer Science RD Division Hitachi Amer ica Ltd
Stanford University tsurhitachi com
fs ergeyra jeevullman gcsstanforde du
Abstract of web page s and many more We applie d marketbasket
analys i s to census data s ee s ection
We cons ider the problem of analyzing marketbasket data In thi s pap er we addre ss b oth p erformance and func
and pre s ent s everal imp ortant contr ibutions First we pre s ent tionality i ssue s of marketbasket analys i s We improve p er
a new algor ithm for nding large items ets which us e s fewer formance over past metho ds by intro ducing a new algor ithm
pass e s over the data than class ic algor ithms and yet us e s for nding large items ets an imp ortant subproblem We
fewer candidate items ets than metho ds bas e d on sampling enhance functionali ty by intro ducing implication rules as an
We inve stigate the idea of item reorder ing which can im alter native to asso ciation rule s s ee b elow
prove the lowlevel eciency of the algor ithm Second we One very common formalization of thi s problem i s nd
pre s ent a new way of generating implication rule s which ing association rules which are bas e d on support and con
are normalize d bas e d on b oth the antece d
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