论平面广告如何促进销售.docVIP

论平面广告如何促进销售 On how print ads to promote sales 目 录 摘 要 Abstract 第1章 引言 第2章 什么是销售 2.1 什么是销售 2.2 销售的主要表现形式 2．2．1 渠道销售代理销售直销Abstract Among all kinds of print ads, whether copy or design, the design is to show a kind of thought, expression, and eventually reach a commercial purpose, that is sale. If you want to make advertisement can promote the sales of goods, you should understand the relationship between sales and advertising first. So, how to promote the sales by using of print ads? Based on the concept of marketing, advertising and sales and the relationship between the plane advertisement in sales from three aspects of the important role to explore the profound an answer to the problem. And through the different forms of advertising in the commodity sale process the same sales action made a comprehensive and detailed analysis comparison, which are plenty of examples. By exploring the role and importance commodity sale AD act in the processes, analysing the important role during the process of informayion transmitting ,business sales and management,acquire new market demand,set up the good reputation,you can reveal the inseparable connection between commodity sale and AD clearly. Modern advertising is a modern economic operation form which regard global economic integration in market economy as the background, the market economy as stage, advertising activity as a link, marketing planning as the axis, building a brand image as target. It contributes to not only the explorition ,developement and the maintain the international and domestic market for , but also the enterprise to maximize the market profit. There exists an obvious pulling effect and interactive relationship between AD and the enterprise. Advertising is not only a community production of organic nervous system,the acceleration during the allocation process, the lubricant of the three systems:production, supply and sale. Advertising actives marketing economy from the source. It drives the health