体育赞助与广告 Introduction.ppt

Sports Sponsorship and Advertisement 沈 佳 shenjiasipe@163.com Sport Sponsorship and Advertisement What are we going to talk about： Understanding sponsorship Analyzing sponsor Forms of sports sponsorship Developing sponsorship plan Measuring sponsorship Sports advertisement Sport Sponsorship and Advertisement What you can do during the module： PARTICIPATION COOPERATION CREATIVE CRITICAL HAPPY RELAX Sport Sponsorship and Advertisement How is the module organized： In-class lecture Tutorials Group Discussion Presentation Sport Sponsorship and Advertisement References: Textbo