体育赞助与广告Developing sponsorship plan.ppt

Developing sponsorship plan Sport Sponsorship and Advertisement Developing sponsorship plan Outline： Event profile Event management ability Audience description Media profile Promotional plan Sponsorship profile Sponsor benefits Measurements Developing sponsorship plan Event profile Name of event Event management contact (name, title, address, phone, fax, email) Event locations Venue Developing sponsorship plan Event management ability Descriptions of event Event management experience Image match and integration Number of events (one time, series) Duration of event Developing sponsors