IOWASTATEUNIVERSITY分析.docVIP

IOWA STATE UNIVERSITY College of Business Administration FALL 2010 PRINCIPLES OF MARKETING MARKETING 340 Monday-Wednesday-Friday 8:00 AM Gerdin Business Building Instructor: Dr. John Wong Office: 3153 Gerdin Office Hours: Monday/Wednesday 2:30-3:30 PM or by appointment Telephone: 294-1493 Email: sjwong@ COURSE OBJECTIVES: This course is designed to introduce to the student basic marketing concepts and the terminology used in the field of marketing. The student will also see how the principles of marketing are applied in a wide variety of corporate, medium and small bus